Let's keep it simple, I'll begin by saying what neuromarketing is not. It definitely is not a new way of doing marketing neither a way to program your brain. It certainly is not a crazy invention because it's proven to work. And we can keep going for hours with this, but I will stop to begin the construction of what this new trend of neuromarketing IS.
It was originated in Neuroscience, the discipline in charge of studying the structure, functions, development and biochemical reactions of the human nervous system.
Disciplines such as anthropology, sociology, psychology and biology support neuromarketing investigation; so we may want to see it as a multidisciplinary way of getting to know our clients.
We can define it as: "a complete understanding of customer behavior by observing and studying their brain response to stimulus". (this stimulus will be discussed in other post later)
It was originated in Neuroscience, the discipline in charge of studying the structure, functions, development and biochemical reactions of the human nervous system.
Disciplines such as anthropology, sociology, psychology and biology support neuromarketing investigation; so we may want to see it as a multidisciplinary way of getting to know our clients.
We can define it as: "a complete understanding of customer behavior by observing and studying their brain response to stimulus". (this stimulus will be discussed in other post later)