Neuromarketing is based in the Theory of the Triune Brain, formulated in the 1960's by Paul McLean, a neuroscientist and physician.
It basically consists in our brain structured in three parts:
Cortex: Is the section of our brain in charge of processing information and sharing conclusions with the other two parts.
Limbic system: It works with emotions and feelings and is able to share information with cortex and reptilian complex.
Reptilian complex: Takes into consideration what the other two parts inform to make decisions. It is our instinct so it is also in charge of our survival. And knowing this is how we need to start working, Neuromarketing tries to get to customers' reptilian complex by using different techniques. But, we need to be clear about something: Neuromarketing does not works programming people or changing minds, the first step to work with people is getting to know what their reptilian complex want and desire by using non invasive techniques; and also you'll have to observe how your customers interact with products or services and with other people.
In contradiction as marketing has been working, we now know buying cycle is not thinking, feeling and deciding: it is completely the other way: we decide, then we feel and just after that we think rationally.
You may want to check more information by clicking the picture below.
It basically consists in our brain structured in three parts:
Cortex: Is the section of our brain in charge of processing information and sharing conclusions with the other two parts.
Limbic system: It works with emotions and feelings and is able to share information with cortex and reptilian complex.
Reptilian complex: Takes into consideration what the other two parts inform to make decisions. It is our instinct so it is also in charge of our survival. And knowing this is how we need to start working, Neuromarketing tries to get to customers' reptilian complex by using different techniques. But, we need to be clear about something: Neuromarketing does not works programming people or changing minds, the first step to work with people is getting to know what their reptilian complex want and desire by using non invasive techniques; and also you'll have to observe how your customers interact with products or services and with other people.
In contradiction as marketing has been working, we now know buying cycle is not thinking, feeling and deciding: it is completely the other way: we decide, then we feel and just after that we think rationally.
You may want to check more information by clicking the picture below.