As I told you before, this discipline is a new way to study marketing and it's part of the field of market research.
The six major areas where Neuromarketing (NM) is being used today are:
1. Branding: Brands are ideas in your mind. Neuromarketing provides powerful techniques for measuring brand associations.
2. Product design and innovation: NM can measure consumer responses to product ideas and package designs that are mainly automatic, emotional and outside of customers' conscious awareness.
3. Advertising effectiveness: Many advertising pieces impact us through unconscious means, even tough we don't think this may be possible. NM explains how this can be possible.
4. Shopper decision making: NM can explain how store environments and product disposal influence directly on how shoppers decide and buy. And is very far of being a logical process!
5. Online experiences: The online world creates new challenges to our brains. Brain science provides the opportunity of understanding how our brain faces and decide over online experiences.
6. Entertainment effectiveness: Entertainment creates experiences in people's minds that can influence attitudes, preferences, and actions. NM shows what happens when entertainment transports us to an imaginary world.
The six major areas where Neuromarketing (NM) is being used today are:
1. Branding: Brands are ideas in your mind. Neuromarketing provides powerful techniques for measuring brand associations.
2. Product design and innovation: NM can measure consumer responses to product ideas and package designs that are mainly automatic, emotional and outside of customers' conscious awareness.
3. Advertising effectiveness: Many advertising pieces impact us through unconscious means, even tough we don't think this may be possible. NM explains how this can be possible.
4. Shopper decision making: NM can explain how store environments and product disposal influence directly on how shoppers decide and buy. And is very far of being a logical process!
5. Online experiences: The online world creates new challenges to our brains. Brain science provides the opportunity of understanding how our brain faces and decide over online experiences.
6. Entertainment effectiveness: Entertainment creates experiences in people's minds that can influence attitudes, preferences, and actions. NM shows what happens when entertainment transports us to an imaginary world.