There are two ways to "get" to a person's reptilian brain: sight and fear. And you may think...what the h@#$??? Well, our sight is directly connected to our reptilian complex (also known as primitive brain) and fear is a way to activate our survival instinct, and that's the best way to get to our reptilian complex: survival!
Our brain works with electrical impulses, and this two stimulus will produce more impulses and will directly get to the primitive brain and that's just what we require!!
Now, there are 6 tips to work with this two stimulus and I'll share them with you, because you may use them in your work meetings, presentations, teaching, personal relations, etc.
1. Selfish: Our reptilian brain is selfish and is always going to be worried just about himself, so you may want to make the other person the main character of your presentation or advertisement.
2. Creating contrast: Our brain reacts to differences, specially when they include contrasting. To achieve this you can use colors or geometrical figures.
3. Beginning and ending: The reptilian brain focus on the beginning and ending of a message, because of that we need to state our main idea to start and to finish a presentation/meeting/ class.
4. Measurable: Reptilian brain always looks for familiar stuff,, things it may recognize.
5. Using pictures or images: Our optic nerve is directly linked to the primitive brain and it is 25 times faster than the auditory nerve, which, by the way, is the one in charge of processing words: so words are interpreted as sounds not as images.
6. Sensations: when you approach other person's feelings you will definitively make an impact. And this is what we always want to do! *REMEMBER: Our brain recognizes only six emotions: happiness, surprise, fear, sadness, anger and aversion. This is what we want to stimulate in our audiences.*
Our brain works with electrical impulses, and this two stimulus will produce more impulses and will directly get to the primitive brain and that's just what we require!!
Now, there are 6 tips to work with this two stimulus and I'll share them with you, because you may use them in your work meetings, presentations, teaching, personal relations, etc.
1. Selfish: Our reptilian brain is selfish and is always going to be worried just about himself, so you may want to make the other person the main character of your presentation or advertisement.
2. Creating contrast: Our brain reacts to differences, specially when they include contrasting. To achieve this you can use colors or geometrical figures.
3. Beginning and ending: The reptilian brain focus on the beginning and ending of a message, because of that we need to state our main idea to start and to finish a presentation/meeting/ class.
4. Measurable: Reptilian brain always looks for familiar stuff,, things it may recognize.
5. Using pictures or images: Our optic nerve is directly linked to the primitive brain and it is 25 times faster than the auditory nerve, which, by the way, is the one in charge of processing words: so words are interpreted as sounds not as images.
6. Sensations: when you approach other person's feelings you will definitively make an impact. And this is what we always want to do! *REMEMBER: Our brain recognizes only six emotions: happiness, surprise, fear, sadness, anger and aversion. This is what we want to stimulate in our audiences.*